ITV have to be the absolute armpit of British sports broadcasting. What a bunch of total moronic dunderheads. Who else in the entire world could contrive to fail to broadcast the only vital thirty seconds of a live game that took over two hours to complete.

Just in case you missed their latest farce, in last night’s Merseyside Cup clash ITV showed the full match and then the half hour’s extra time. But not all of it, just everything except the vital bit. Inexplicably they went to an advertising break two minutes before the end of the second period of extra time.

How pathetic can they get? This was advertised as a live game, but I have reason to believe that by the time extra time was being shown ITV were already showing the match on some sort of time delay. They didn't even correct their gross error after the first advert, no they made us suffer three or more of them (I'm not sure how many because I was far too busy hurling obscenities at a TV screen).

Far worse yet when they finally finished showing us the ads they actually returned to the action live or possibly live-ish, just in time to show Everton players celebrating the only goal of the game in what has to be the live television sports cock-up of all time. I sincerely hope that they fire an entire department for such gross negligence and stupidity.

When they next bid for any television football rights, the FA, UEFA, the Premiership and FIFA should all tell them to shove it where the sun don't shine. Bad enough that they made a colossal cock-up in the first place, but to claim it was a technical error was beyond pathetic.

Having seen the ads I will now forever associate Volkswagen with gross incompetence - so Volkswagen should sue the fools.

Remember the name ITV - that's I for Invariably, T for Total and V for Vomit