Why the Cup No Longer Runneth Over

The annual Wembley showpiece has lost its shine



Why the Cup No Longer Runneth Over

1971 – When it seemed to matter so much more


Last month, for the first time ever, I entered a theatre – or, as I like to call it these days, the poor man’s football, seeing that, at £28, its dearest ticket is still a less expensive form of two hours’ entertainment than the cheapest ticket to watch the ‘People’s Game’ at the E*****s Stadium. It was to watch a play called ‘In Basildon’ at the Royal Court Theatre in Sloane Square (there’s something rather ironic about seeing the word ‘Basildon’ emblazoned in neon lights on a theatre in the middle of plush Sloane Square).

The play was a kind of kitchen-sink version of TOWIE, if you can imagine such a thing, and its story-line centred on a long-standing family feud with a 60-year-old Essex man called Ken on his death bed. Here, on its YouTube trailer, you can hear ‘Abide with Me’ as the theme tune, which is also the choice of music at Ken’s funeral, since it always brought a tear to his eye on Cup Final day. Though Ken, like many a modern Essex man, chose in his lifetime to cheer for ‘Wess Tam’ (his nearest and dearest, who included a Spurs fan, sang I’m Forever Blowing Bubbles as he passed from this mortal coil), it was actually a very different set of Essex men – in terms of social class and historical period – former Epping public schoolboys, The Wanderers, who first lifted the cup in 1872. The following year, the final was moved to a morning kick-off to avoid clashing with the Varsity Boat Race, as the defending holders played and beat Oxford University. Fast forward nearly fourteen decades on, however, and a switch of kick-off time for the FA Cup Final is pretty much just one among many footballing acts centred on a morbid death-bed scene for the football family’s own silver-coloured old friend with big ears.

This Saturday at Wembley sees the 130th FA Cup Final. Not too long ago, this was deemed to be the climax to the footballing season. Not only was the idea of a full league-programme scheduled for the very same weekend unthinkable, the scheduling of anything on Grandstand or World of Sport not Cup Final-related for a good three hours prior to the kick-off was beyond the pale – except, of course, for a special pre-recorded Cup Final wrestling bout in the early afternoon which was ITV’s showcase bout for the year, usually involving a Big Daddy v Giant Haystack-style battle. The Final was shown on two of only three TV channels that existed back then – in the late 60s, it was even on all three, as it was shown in colour on BBC2, while BBC1 and ITV showed it in black and white. On Cup Final day, the game was quite literally inescapable.

There was no doubt that it was the highlight of the footballing year, and the winners of the FA Cup of any year would be remembered by many long after anyone could recall the winners of the league for the same season. If you don’t believe me, ask anyone about the Matthews Final and the Coronation Cup Final of 1953 – then ask them who won the league that very same year. Chances are they will struggle. It was actually the Arsenal, and nor was it a run-of-the-mill finish to the season either. At teatime the previous evening, Arsenal won the title after a nail-biting 3-2 victory over top-six side Burnley at Highbury, on the final league-fixture of the season, to win the title on goal-average by 0.09 of a goal. Prior to Anfield ’89, this was one of the closest finishes to a season ever. It was also history in the making, as Arsenal won a then-record seventh league title. You can see, however, from the archives from the news coverage the following morning on May 3rd 1953, , that in terms of column inches it was dwarfed by the build-up to the ‘Matthews’ Final, which was to take place later that day. Compare that then to last year, when many complained that Man City’s long 35-year wait for a trophy was overshadowed by Man Utd’s record-breaking 19th title just minutes before the kick-off of the FA Cup Final. It’s also worth noting that Matthews was presented with his medal in 1953 by the newly-crowned monarch. However, in her diamond jubilee year, the Cup Final is not deemed worthy of an appearance from any of the royals!

The fact of the matter is that the world, inside and outside of football, has changed. The FA Cup Final from 1958-1988 accounted for at least two-thirds of all programmes shown on English TV that Saturday afternoon – in an era with no alternative media such as the internet or DVDs, and for the most part no home VHS, as well as a limited number of radio stations too. The event had enormous social significance even to those apathetic to football. I still have painted rosettes from nursery class which I made especially for the Cup Final day of 1983 – which had Man Utd on one side and Brighton on the other. My sister, who is a few years older than me, had one with Man Utd on one side and the Arsenal on the other for the 1979 final. I don’t think either of us knew much of football at the age of four, but both had the importance of the occasion impressed on us. This was by no means a rare thing either – the front cover of John Lennon’s album ‘Walls and Bridges’ includes a picture drawn by an 11-year-old John , at school, of the 1952 FA Cup Final involving Arsenal and Newcastle. And John himself took no real interest in the beautiful game either as a child or as an adult.

Not only was it blanket coverage of this game that made it so important, it was also the lack of coverage for the rest of the nine months of the season. The Cup Final was the only domestic fixture viewed in its entirety all season. Now, it is just one fixture viewed among many on any given Saturday afternoon. In this respect, the FA Cup Final had a symbolism back then that it is never likely to see returned, simply because the world, technology and the media have moved on by leaps and bounds since those days. That said, the football authorities are certainly guilty of having failed to preserve its importance, even going so far as to actively destroy what the FA Cup once stood for. On Saturday tea-time, Liverpool will have a chance of achieving a domestic Cup double – an accolade that Arsenal were the first to achieve at the end of the inaugural Premiership season back in 1993 – in which we finished a lowly 10th. On our end of season video that year, the narrator Matthew Lorenzo opined that despite this: ‘every side above Arsenal, with the possible exception of (Premiership winners) Manchester United, would have swapped places to be in Arsenal’s shoes on Cup Final day’ – which of course was entirely true. When Liverpool themselves matched this feat as part of their Treble in 2001, it may well have been a point of argument whether Arsenal – who finished above them in second, but won nothing, would have swapped places if Liverpool hadn’t sealed a great season with qualification to the Champions League, which they did by clinching the third-place spot on the final game of the season.

In 2012, however, it would probably take an extremely one-eyed Liverpool supporter to claim that either Spurs or Arsenal would swap places with them this Saturday rather than be in the running to achieve that sought-after third place spot and the automatic entry to the Champions League that comes with it. It is, to be frank, an utterly surreal state of affairs that a side that could walk away with both domestic trophies would end up feeling envious of a side that finished the season trophy-less in third or fourth spot in the league. It is, however, a footballing reality in 2012. Chelsea also may well be looking at Saturday teatime as an unwanted distraction, with one eye on Munich in two weeks’ time. One wonders whether, deep down, if they could emulate Liverpool’s and Everton’s moving of the meaningless ScreenSport Super Cup Final of 1986 to the following September to concentrate on more important end-of-season matters, they would do exactly the same with this year’s FA Cup Final, because winning it would mean absolutely nothing to them in the big scheme of things.

This harsh appraisal of what the FA Cup means in 2012 is not born from sour grapes from an Arsenal fan after seven years of failure to secure a trophy. Nor is it Wengerite propaganda trying to dress up third and fourth place as trophies in themselves. To paraphrase Dean Acheson’s quote on the decline of British imperial power, since the turn of the century the FA Cup is the trophy that has lost an empire and has not yet found a role in the world. However, don’t mistake this as an argument that it is right to see winning a trophy as meaningless – because, equally, you would have to be an extremely one-eyed Arsenal fan to see coming third or fourth in order merely to secure a source of revenue as a better state of affairs than actually winning something - which is, lest we forget, what the game is actually supposed to be about.

I therefore hark back to an article I wrote in January, 2009 to reiterate what I still believe to be the solution to the problem at hand. It’s rather spirit-crushing to think that, in what is nearly three and a half years since writing that article, Arsenal are in almost exactly the same position as they were then – not seriously challenging for any trophy, while trying to scrape a third/fourth spot to retain a source of Champions League revenue for the following season. This season, the business model followed by Arsenal might well be scuppered by a cruel irony: the side may well fulfil its mission to finish fourth but end up evicted from their perennial Champions League spot by a side finishing sixth, having their worst domestic season for many a year, but actually drawing on their vast knowledge of knowing how to win things to steal the Champions League and, with it, our annual superficial ‘trophy’ of Champions League qualification. In order to change the clubs’ mind-set on how to approach winning things, the football authorities need to ensure that actually winning trophies makes financial sense and counts for something. The sensible solution to this would be to ensure that all nations with four slots in the Champions League have to hand one over to their national Cup-winners. Until they do, modern football will continue to reward mediocrity. The Americans have a saying – ‘people only remember the winners, no-one remembers the guy who comes second’. Unfortunately, the hierarchy of modern football in most instances remembers those who finish second, third and fourth over those who have actually won something.

Follow me on Twitter@robert_exley.


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31
comments

  1. Paul Ellam

    May 08, 2012, 13:35 #22036

    @Jason B. I know very well the history & that the Cup winners went into the old Cup Winners Cup - I was in Paris in 1995! My point is that to bolster the value of the FA Cup, you should give a CL place to the winners. They have at least won something. It would encourage clubs to field stronger teams. Unfortunately it will never go back to the days when only Champions entered it. Yes, they only need win 6 games & some will be against lesser opposition. I just think the FA Cup winners would deserve it more than 4th place.

  2. Matt Bazell

    May 08, 2012, 11:47 #22029

    The Cup Final should be on a day of it's own. I didn't watch it this year because in Arsenal Land it was our last home game and the pubs were in party mood. Had we not been playing that day I would have stayed at home and watched the Cup Final. But I did not ask the FA to ruin and de value their own trophy.

  3. Jason B

    May 08, 2012, 11:20 #22027

    @ Paul Ellam.The reason why there isn't a champions league place for the winners is because The F.A Cup is a cup competition,not a league.Under the old system,the f.a cup winners went into the cup-winners-cup.Never went straight into the Champions or U.E.F.A cup.Same as the league cup winners.I don't like the changes either,but you can't have the cup winners playing in the champions league.If we did,you could say have all the trophy winners (national champs and cup winners) competitng in the Champions cup and put teams who are runners-up or finish 2nd-4th in the national league in the europa cup.

  4. Moscow Gooner

    May 06, 2012, 10:42 #21936

    The FA have completely - and rather oddly when you think about it - cheapened their own competition: just removing the Budweiser ribbons from the Cup, staging the game at 3 pm on a Saturday with no other games staged and at the end of the season (can t see any good reason why that didn t happen this year?, getting rid of the wedding day confetti, not playing 'Blue is the Colour' over the PA (as synthetic an atmosphere as you could ever imagine) would restore a hefty chunk of the 'magic'. (Oh, and banning Liverpool for whistling at the national anthem so that they can play in the Irish Cup instead....)

  5. HowardL

    May 06, 2012, 9:10 #21916

    Robert - excellent article and you know what, I didn't remember that we won the league that year, though I can clearly remember most of the detail of that fantastic final, with Bell limping on the wing as Bolton led 3-1 before Matthews changed history. As regards yesterday, 4th place is not a trophy but it is a necessity to get the money to continue to grow, but at least let's be honest about it.

  6. Mike

    May 05, 2012, 10:18 #21899

    The unfortunate truth is that finishing in the top 4 in the EPL and having a moderate run in the champions league is far far more lucrative than winning the FA cup - football is a business and is being run as such - the popular David Dein was a pioneer in this regard when he and the so called big five formed the EPL. What Wenger has achieved from a purely business perspective in globalising the Arsenal Brand, building a new stadium complete with the state of the art medical centre and training facilities is nothing short of miraculous. He has positioned the club brilliantly to compete with the best - (as long as those clubshave to draw from their own funds) - from a footballing perspective, he is doing enough to be considered a minor threat. I personally enjoy the style of play he has brought to the club and admire the type of football being played. The long ball route 1 option is frankly dull and I'd rather lose games than resort to that. These days money talks - thats the end of it

  7. Eye of the Tiger

    May 05, 2012, 9:50 #21898

    "What is 2nd place? 1st loser" - Tiger Woods

  8. Arsene is a liar

    May 05, 2012, 6:27 #21896

    Brainwashed Arsene Fans thinking finishing fourth is a trophy. No need to worry about FA Cup and Carling Cup and their decline or importance because under Wenger we will not win anything ever.

  9. John F

    May 04, 2012, 20:15 #21895

    I think the F.A.and league cup should be replaced by a British F.A. cup. The early rounds could be contested by teams in their own country then every body coming together in the third round.The scots would bring the passion back into the competition and the grounds would not be as empty during the early rounds if Rangers , Celtic or Hamiton Acc were coming to town.To be crowned British F.A. cup winners sounds good to me. Rumour has it that Harry was sent an E-Mail and text asking him to attend an interview for the England job.Sadly he did not know how to read it or send a reply so he missed out.

  10. Sarf Lunden

    May 04, 2012, 19:51 #21894

    It's over. Forget about it. I did yeas ago. I just about managed to take enough interest to buy a ticket when we played Chelsea in the semi's a few years ago. I got into Wembley and found out Arshavin, at the time our best player, was on the bench. At that point, on the basis Wenger couldn't be bothered and the FA can't be bothered to cherish their tournament then why should I or the rest of the world care. It's over. Forget about it and lump it in with the Europa league, Carling Cup, Johnson Paints and the other ways the football associations fleece fans.

  11. Shropshire Lad

    May 04, 2012, 19:09 #21893

    Great read Robert and fully support your idea of how to add true value to winning The Cup Final. Cannot believe they have moved the KO time - well actually I can - it's just another symptom of tail wagging the dog.

  12. RJ

    May 04, 2012, 18:57 #21892

    @William - We can argue the merits of different signings (I retort with Vermaelen, Koscielny, The Ox, Arteta,...., and I would argue that Santos is going to be a fantastic buy) - but the point is, we will struggle to get quality players wihtout CL football, and without the CL money - CL - let's say, £40m per season , FA Cup - say, £5m. That's about £500 per season ticket holder difference - I personally am glad I do not have to pay that. I did not say that CL football will make OGL an excellent mover in the transfer market, but without it, I would argue we have a cat in hell's chance. Let's get behind the team this weekend and next.

  13. Gare Kekeke

    May 04, 2012, 18:28 #21891

    @ Tony Evans – yet again I agree with you. I can’t add anymore. @ goonercolesboy – I’m with you 100%. It is nonsense. @ Gary – slight correction mate, the wage bill for this season will be a whopping £140m. It was £124.4 last season. And apparently we don’t have any money! Of course this takes into account all staff at the club and not just the players. And that comes from the AST who have looked at the books, not a journalist or a Gooner sh*t stirring. Ten years ago today (04/05/12), I like many Gooners travelled to a sunny Cardiff to see The Arsenal beat Chelsea to win the FA Cup. My everlasting memory of the game was Freddie Ljungberg leaving John Terry’s face flat on the pitch (couldn’t have happened to a nicer fella!) on route to scoring a fine goal. These are the sort of things that football fans regardless of the clubs they support remember. You don’t get that from winning the ‘3rd/4th’ place trophy annually. Money is king in football these days, even for clubs looking to win promotion to the Premier League. Very sad indeed. I’m just glad I’m old enough to remember football pre-Premier League. Give me the odd FA Cup triumph over the annual European Cup humiliation (and we’ve had a few in recent years) any day. Up The Arsenal!

  14. William

    May 04, 2012, 18:27 #21890

    @RJ "We want to get the best players that we can to come to our club-and that needs money" Yeah right The best players like Chamakh Squillaci Gervinho Santos Mertesacker and Park all signed in the last two years when we were in the CL.Listen the CL money is not spent on quality players.Also being in the CL doesnt keep our best players.Great players like Cesc and RVP have won one FA cup in their Arsenal careers.

  15. RJ

    May 04, 2012, 18:06 #21889

    Nicely written article, but some of the comments and reactions demonstrate a sad lack of desire to change and move on. Football has changed, complaining about Champions League not being for Champions, complaining about Man U debasing FA Cup in 2000 - it's all old news. Move on. My friends - times have moved on, let's get behind the Gunners and remember why Third/Fourth Place is more important than FA Cup glory - money (or pounds, shillings and pence as some of you may still prefer to call it). We want to get the best players that we can to come to our club - and that needs money, and sadly Champs League football (remember last year's transfer window. I do not give a stuff about Chelsea Liverpool tomorrow - couldn't care less who is in the FA Cup Final (unless it is us). BUT I will watch Champs League Final as that in my view is always a more interesting game. I care that we come third (if fourth is a trophy, third must be a double) because I went OGL to be able to do business quickly and efficiently and get our team a proper pre-season. And maybe re-sign RVP. CL football might keep him, and FA Cup final wouldn't Let's get behind the boys and generate a fortress tomorrow and destroy Norwich. Because that is really, really important.

  16. Ron

    May 04, 2012, 16:43 #21888

    Sda times for football. CL shd be for CHAMPIONS and not habitual losers like us and the other 2 teams and certainly not for perennial and mandatory losers like the spuds!! UEFA and the PL ought to be mightily proud of their greedy rotten and corrupted selves ruining the FAC, the UEFA Cup and the ECWC all in more or less one fell swoop! PS Cant stand Chelsea but i hope they slaughter Liverpool. Its time that stupid smug face of Dalglish's was altered as he heads towards his sacking. Good night guys. Have a good bank hol.

  17. JER

    May 04, 2012, 15:14 #21887

    Football sold it's soul to Murdoch twenty years ago. Then the rest of Europe followed.

  18. maguiresbridge gooner

    May 04, 2012, 14:48 #21886

    I agree the fa cup has lost its shine not if your teams in of course chelsea fans may disagree as you say they could see it as a distraction. The time was no matter who was in the final it was always watched you'd be talking about it for weeks it was a day to meet up in the pub can the same be said now if your team wasn't in it you'd nearly forget it was on but at the end of the day the scousers or the chavs could have a double to celebrate one of them the CL when like you say rob we're still stuck in the same place we were three four five years ago and the only double we'll get tomorrow is if we buy it across the bar.

  19. goonercolesyboy

    May 04, 2012, 14:39 #21885

    Complete nonsense to suggest that a team that wins the FA cup should take a place in the CL...keep it as in the old days, when the champs of a 38 match season showed that they are the best team and compete for the biggest prize....the FA cup is a lottery as the draw affects who and where you play. But as written before money is king...so it will never happen again in our life times.

  20. Paul Ellam

    May 04, 2012, 13:06 #21884

    One way to get back the F.A. Cup's reputation would be to issue the Winners a Champions League place - not this year of course ;-) However, only the winners & not the runners-up if the winners had already qualified should get it. It's disgraceful that they've moved the kick off time from 3pm & again have other games (ours & Leagues 1 & 2) on teh same day.

  21. Gary

    May 04, 2012, 12:45 #21883

    Wenger has virtually said the domestic cups dont count when he said a top 4 finish is a trophy.Its a disgrace that a club with a wage bill of £115m is happy with just finishing top 4.Thats all down to the mentality of Wenger.What about the fans Wenger?Massive profits dont mean nothing to the fans.If they did we would all support Barclays and HSBC.The day cant be long coming that there will be an open top parade with a cheque replacing a trophy to the town hall

  22. Danish Gooner

    May 04, 2012, 11:53 #21882

    3rd or 4th is not a success,winning a trophy like the FA cup is,Wenger is so out off order when he belittles winning a trophy just because he manages the chokeables.

  23. Bob

    May 04, 2012, 11:46 #21881

    I strongly agree with most of this article. The FA Cup was a fantastic competition. My love affair with it (not surprisingly) can be traced back to 1971, when I followed Arsenal along the route to the double which was then the pinnacle of achievement for a British Team, arguably eclipsing even Celtic and United's winning of the European Cup a couple of years before. The most memorable football match I have ever attended remains the semi-final (first match) at Hillsborough (I wasn't at Anfield 89). I loved the days when FA Cup games were important enough to be played to a proper conclusion - five games against Sheffield Wednesday in 79, four games against Liverpool in 80. Now, it's one replay before the anti-football penalty lottery, and not even that for the most important matches (semi-finals and finals). I hate the way the competition has been watered down in recent years, so that winning it is no longer particularly special or meaningful. I get no satisfaction in the fact that qualifying for (but never winning) the Champions League is seen as 'success' in the modern era. It has provided Arsene Wenger with a 'get out of jail' card he doesn't deserve, by (as the article rightly says) rewarding mediocrity. It is a large part of the reason why I will probably not go back to watching Arsenal, or premiership football, on a regular basis anytime soon.

  24. Colonel Mustard

    May 04, 2012, 11:03 #21880

    oh why...cause we are not in it as usual??

  25. Nick

    May 04, 2012, 10:58 #21879

    Sad but very true article, the game has sold its soul to Sky and UEFA for money, the pound sign is king in football, and the game is run by the dictates of a corrupt orginization, two if you count the Murdoch owned Sky, i like Tony would like to see a return to the "champions" leauge being contested by actuall champions,or at the very least let the spaces be taken up by the trophy winners of a season ie the title , the F.A. Cup and the league cup and 2nd 3rd and 4th place going into a revamped europa cup, but it will never happen the money men will see to that .

  26. Kevin

    May 04, 2012, 10:25 #21877

    Your right.Only three games outside major championships were shown live.The England/Scotland game the Cup final and the European cup final.It was years later the league cup was shown live 1985 i think.Now any old game is shown on Sky.The FA cup final was an event a must see.Now unless your team is involved its not important.What would you rather win the FA cup or the 4th place trophy.Wenger long gave up on winning the FA cup so it doesnt affect us anymore

  27. Jekyll

    May 04, 2012, 10:09 #21876

    Tony Evans has said most of what I would have said. People are accustomed to the names but if you stop and think about it, the 'Champions League' and the 'exciting' race to finish 3rd or 4th are patently absurd. A classic case of people being duped into the branding rather than the actual reality. We can only hope that one day the bloated monster football has become eats one wafer thin mint too many and explodes.

  28. Gerry T

    May 04, 2012, 9:58 #21875

    Only the FA to blame...Man Utd allowed not to defend cup in 2000, Semi Finals at Wembley, Finals decided on Penalties..Premier League games on Final Day..5.15pm kick off... Play-off finals as a reward for league failure at Wembley (not FA s fault) Wembley FA Cup Finals were magical, nearly better to watch on TV than be there unless of course you were there !!!! No need to blame uncaring foreigners FA just look at yourselves.

  29. Christof

    May 04, 2012, 9:54 #21874

    I find this idea that we'd rather we be in the Champions League than winning something slightly bizarre. I mean, it's not like we're going to win the Champions League. The group stages are tedious and the knock-out phases result in a meeting with someone like Barca who proceed (9 times out of 10) in knocking us out. Give me Cup Final glory any day. I can't help feel that people have been brainwashed by this notion that 3rd or 4th is success - yes, I'm looking at you Mr Wenger.

  30. Tony Evans

    May 04, 2012, 9:45 #21873

    The sad decline in stature of the FA Cup is a terrible indictment on todays game. The Champion's League dominated era we are enduring is not one I am happy with. I think the CL is one of the worst ideas for football in general and football supporters in particular. The whole concept is flawed as a CL it certainly is not, it is just a poor attempt at engineering a European League so beloved of UEFA and some of the games elite clubs. This has been to the detriment of not only domestic cup honours but has also seen the awful Europa League replacing the excellent Cup Winners Cup and UEFA Cup competitions. All in all football has lost its way for me and I agree with you, Robert, that it is a bizarre situation where finishing 3rd or 4th in the league is viewed as a better season than winning a domestic trophy. I would like to see the CL scrapped and would love to see a return to the good old days when the FA Cup final was special and there were three great european competitions too, one where our champions actually played other countries champions and the others which any fan would be glad to see their team compete in.

  31. Andrew Cohen

    May 04, 2012, 9:33 #21872

    Chelsea v Liverpool. This one should be quite fun, as have recent ones in which the lesser teams have been able to win it. As far as I am concerned the most fun the F.A. Cup ever was was when it was in Cardiff, when it was actually a pleasant experience, whether you won or lost. I believe that the premiership has actually become quite dreary, and the Champions League certainly is. So the F.A. Cup is not quite dead, at least for me. And of course, the longer Mr Wenger remains in charge,the more exciting it will become as we will shortly be pleased just to get to the 5th round.The annual return of Thierry Henry will be necessary to get us there of course.