Given the ongoing inability to reach a resolution on Theo Walcott’s situation at Arsenal, it was interesting that Arsène Wenger chose this week to announce the new deals signed by the ‘famous five’, thereby embarrassing Theo (who said on TV it takes ages for these things to be sorted out) and upping the pressure on him to stay - as leaving his young British buddies won't look good. Remember how much Theo cherishes his nice boy image (as do Nike). One wonders if we might see a further addition to his kids’ football novel series, perhaps ‘TJ and the contract negotiations’ or ‘TJ and the fat signing on fee’. Maybe ‘TJ and the stingy manager’?
But joking aside, what should the club pay the player? The answer is of course the market rate for whatever his performance / potential warrants. However Theo’s people know that Arsenal’s football income is set to increase by c£75m per annum in the next season or so to go from £225m to £300m a year. So they do not want to undersell their player.
Arsenal pay out about 60% of income in wages - which is a pretty low % in Premier League terms even if a £140m wage bill is not chicken feed. Assume AFC still pay out 60% when the new TV and commercial deals money comes in. That means a wage bill of £180m and it is hard to see that the number of playing staff will rise drastically. On that basis wages will go up by 30%. Unless of course Arsenal push through the spending / wage increase cap across the Premier League and then of course all those new revenues that cannot be paid out in wages might be used to reduce ticket prices (really?), pay off debt (unlikely) or be paid away to the shareholders as dividends or drawn as “management fees”.
Theo is 24 in March and this next five year deal is a big one for him. £100k per week makes it a £25m deal. His people can see how the macro issues are changing at the Club and do not want to commit to a five year deal just as Arsenal’s finances take a quantum leap north. Unless of course the revenues are reduced by taking a few years’ break from the Champions League!