An innovative idea to take back day-to-day control of Arsenal

Real, Barca & Bayern give the fans a say?



An innovative idea to take back day-to-day control of Arsenal

Would Stan let anyone but Arsène run the club?


So Stan Kroenke has extended Arsène Wenger's contract, overruling half the club's board and three quarters of its fans. Legally, it's his right to do that because he owns more than half the shares. He can hire and fire as he wants because the law says the club is his property, just like any other company. A supermarket, a car manufacturer, a football club: in English law they are all the same. The majority shareholder rules the roost.

But is that really how things should be? At their roots, football clubs grew out of working class communities, funded by turnstile receipts and the generosity of successful businessmen in those communities. They were run by fans, generally well-off fans, people whose focus was sporting success. Nobody saw them as an investment class and nobody expected to make any money out of owning them. Famously, when in 1983 David Dein invested £292,000 for 16.6 per cent of Arsenal, Peter Hill-Wood described him as "crazy", saying that "to all intents and purposes it's dead money".

Fast forward 30 years and, one by one, the most successful clubs have been bought up, the original fan-owners being replaced by remote billionaires with no connection to the communities the clubs are rooted in and often with precious little understanding of the game of football. This new breed of owner is not all bad; there are some noticeably generous billionaires who have helped their new acquisitions to greater glory than they could possibly have achieved otherwise. Chelsea and Manchester City are obvious beneficiaries. But other clubs have fared less well, Arsenal included. The point is that a club owned by a billionaire is completely at the mercy of that individual. From a fan's perspective it's luck of the draw whether they are good owners focused on sporting achievement, or bad owners marking time till the next TV deal increases the value of their investment.

It doesn't have to be that way. According to KPMG, the second, third and fourth most valuable clubs in the world are Real Madrid, Barcelona and Bayern Munich. Unlike the English clubs sandwiching them in the football rich list, none of them is owned by a billionaire. All three are owned by their fans, who elect a president to run their clubs day-to-day. Unsurprisingly, the presidents give their electorates what they want, success on the pitch and low ticket prices. Former Barcelona president Sandro Rosell summed it up well: "Barcelona is not a business, it is a feeling." Can you imagine Silent Stan saying that about Arsenal?

However appealing fan ownership would be in England, there is one big practical issue to overcome: the cost. The existing owners would need to be compensated, and the value of the clubs is so high the fans would struggle to come up with the cash. According to the KPMG report, Arsenal is worth around £1.8 billion. Let's say all 45,000 season ticket holders got together to mount a takeover bid. Each of us would have to find £40,000 to chuck into the kitty. I'll look down the back of the sofa later.

So is there another approach? For most of us, loyalty to our football club is a lifelong emotional investment. It's not a commercial decision, like choosing a supermarket. Nobody has ever taken his kid to Morrisons and said "I was there when this shop won 1974 Supermarket of the Year (Northern)." Nobody has ever got a "Tesco till I die" tattoo. Nobody has ever been heard chanting "Sainsbury's, Sainsbury's, Sainsbury's" on their way home from a particularly thrilling shopping trip. Football is not a business and it does not exist to enrich its shareholders. There is a case for the law to recognise that there is more to football than the property rights of owners. There is already a precedent for this in the right of flat owners to get together and take over the management of their blocks. Our homes are our castles and our football clubs are our tribes. To borrow a phrase, let's take back control of our clubs.

Here is my proposal: let's lobby our MPs to give us a fans' right to manage. Stan and his ilk would still own the club, and they would get the increase in the value of their investments that the increasingly lavish TV deals bring. But we would have the right to appoint the board. We are blessed with lots of well-qualified fans. On the last day of the season against Everton I was two rows back from Mark Carney, the governor of the Bank of England, and going home on the Victoria Line I saw the speaker of the House of Commons, John Bercow, wearing his Arsenal shirt. The talent to do the job is there, we just need to press our elected representatives for a change that would be very popular. The politicians will be desperate to line up with us!

What do you think?


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16
comments

  1. mbg

    Jun 03, 2017, 12:38 #102030

    I wonder where our resident expert will be watching the CL final tonight, all alone in his mansion ? or will some dimwit tv executive (who knows less about football than TOF let alone CL football) have him commentating giving his expert advice and opinions (cough) on some tv station ? taking more money under false pretences, would it surprise any of us ? well he's surely an expert on record defeats in it that's for sure and embarrassments and humiliations he could rave all night about them, at least he might get a glimpse of the trophy that he longs to win and real and proper managers and players lifting it and celebrating with it, something an old past it fraud like him and his second raters are never ever eve going to do. We want wenger out.

  2. jjetplane

    Jun 03, 2017, 11:40 #102029

    The good thing with Morrisons is you don't need an ST when you want your beer and burgers which you take home and the PL is on in the background (bit like a 'match day' experience at the Ems) and everyone piles out into the garden leaving the PL to talk to itself. Aaaah the modern game and the muggy fans who still think an ST is evidence of social mobility. Stan loves ya! ps which recent season was it when Gazidis (chief slurp merchant) said Arsene FC would be competing with the likes of RM? Wonder what they are doing tonight? When does the thursday night east european tour kick off for Arsene? Bet it's a lot cheaper to watch RM.

  3. TOOAW

    Jun 03, 2017, 11:12 #102028

    @markymark. HYPOCRITE.

  4. KC38

    Jun 03, 2017, 10:38 #102027

    Markymark- Exactly! Great post. The point is this site has many keyboard warriors that never attend and spend their whole life writing offensive tosh (mbg) as an example,without ever giving a positive alternative. Wenger will go at some point, in the meantime I'm still an Arsenal supporter and look forward to a new manager but do not want to lose my season ticket for when that happens.

  5. mbg

    Jun 03, 2017, 9:05 #102026

    GoonerRon, interesting thought, but it wouldn't be/do much good if they were a die hard AKB, and i'm sure the wig wearer or TOF woudn't want a WOB, and a fence sitter like has already been proved is no good to anyone not even himself. Wenger out.

  6. GoonerRon

    Jun 02, 2017, 23:17 #102024

    @ Jed - an interesting piece but was always risky to mention the 'talented fans' you did as the ensuing political slanging match will detract from your point! I do think there are certain aspects of football clubs that should be treated like a Grade I listed building scenario where things like location, shirt colours etc are sacrosanct. Taking your point on about further, I wonder if Usmanov could do something tactical to force a position on the board for the fans / fan representative. His stake is worth nearly £550m having purchased it for around £150-200m (not sure of the exact numbers but half of his 30% cost £75m from David Dein) so basically he's made a fortune already. Could he 'gift' a chunk of his stake to 'the supporters' so a fan group had a reasonable stake in the club (say 10%). Would a supporter stake of this size almost compel Kroenke to give a seat on the board to a suitably experienced fan representative? The stake couldn't be sold or traded but is essentially held for the supporters in perpetuity, or unless Usmanov take a majority stake in which case he can choose to regain ownership of the shares, dilute them or leave as is. Probably not as easy as it sounds but would curry huge favour for Usmanov, put massive pressure on Kroenke to oblige and may force a position where a full takeover was possible.

  7. markymark

    Jun 02, 2017, 19:04 #102021

    Big Andy - it's a simple solution I grant you. But it's not like boycotting South African produce during Apartheid where as soon as Nelson's out of prison you buy the first nice SA Red you can find. Dumping a Season Ticket or membership means your back of queue and as soon as Wengo goes you might get a big pickup in sales meaning your shut out. Empty stadiums look crap and are an embarrassment the stay away games are still being mentioned now in the press. An occasional boycott seems to have had at least some effect. It's still possible to control that process by renewing and then not attending (TOOAWood) will now call me a hypocrite of course.

  8. Yes its Ron

    Jun 02, 2017, 16:26 #102018

    Alsace - good post mate and analysis. I think the answer to yr question now as well as those you mention is that the concept of 'success' now is elastic for both the top clubs and the middling ones as well as them at the bottom. The team ending 17th has had success ie stayed up. The team at 12th has had 'solid season'. The team at 4th has had success ie got in the CL. The actual trophy winning exercise is almost an aside now isnt it. AW hides behind that as does the Club generally.Its carried him far.

  9. Alsace

    Jun 02, 2017, 15:42 #102017

    Since we first won the League title in 1930/31 the longest we’ve gone without winning it is 17 consecutive seasons which has happened twice; 1953/54 to 1969/70 inclusive and again from 1971/72 to 1987/88 inclusive. During that first period we had 5 managers – Whittaker, Crayston, Swindin, Wright & Mee. Obviously Whittaker had won it in the past and Mee would do so in the future but we gave 5 different managers a go at winning it. During the second period we had 4 managers – Mee, Neill, Howe & Graham. Again, Mee had won it previously and Graham would subsequently do so but 4 different men had the job of trying to win the league. And so to the present. Here we are, having gone 13 seasons without winning the title (our 3rd longest unsuccessful run since 1931 and our 4th longest of all time), and the same man has not only been in charge for all of those seasons, but has just been given 2 more chances at least. Why is it that the Arsenal of today show so much less ambition than their counterparts of the 50’s, 60’s, 70’s and 80’s? Answer. (1) The game is awash with money (2) the owner just loves him (3)ergo a Consequence free environment

  10. Big Andy

    Jun 02, 2017, 14:22 #102014

    How about a more simple solution? Don't renew your season ticket and don't buy any club merchandise. Any business which ignores its customers deserves to be treated just like this.

  11. jeff wright

    Jun 02, 2017, 14:13 #102013

    I recall years ago the then Sports Minister ( New Labour Sir Ferguson was a big supporter of Blair) meeting with the Glazier's who had just taken over United to warn them that Manchester United were the 'Crown Jewels' of our football and to bear that in mind in the way that The they ran the club. Our football clubs are as the writer of the article rightly says the property of their supporters it's their historical and locations that makes them so.We know for a fact that Kroenke has no regard for such matters and his interest in sport is by his own admission purely financial. He obviously despite not needing any more money has some sort of obsession with making more of it. The worlds stock markets provide an outlet for 'that sort' ,as the sold out to Stan K , PHW once described him but Stan sees sports clubs as being a safer investment in this day and age of big sponsoship deals and global TV money. The problem with Americam sport is that only they watch it. This is the reason why Stan needs AFC it provides access to the WWW TV merchandise market that his USA clubs do not give him. Seeing as we have a Sports Minister I think that it's about time we football supporters started lobbying him/her to start doing something to help rid the game of leeches like Kroenke .If it takes legislation then that is what it takes .We have already seen other clubs such as Blackburn and Villa suffer catastrophic decline because of foreign owners buying them to try and make money from and this malarkey need to be stopped. I can see creepy Kroenke regretting not taking the money that Usmanov offered him for his shares .I suspect that Kroenke who is facing costly litigation legal fees in the US is hanging on to AFC to help him keep his stateside business concerns afloat ww know from past experience that he uses his control of AFC to help him secure loans this was exposed by the New York Times years ago . Kroenke runs a rob Peter to pay Paul business a club with our history deserves a better owner than Kroenke . Wenger in whom he places so much trust hit his peak in 2004 and it has been down-hill ever since with just FA Cups won since the last title win in 2004 and no title challenges produced and no European trophies won either during that time .The club is obviously going back wards under the ageing stressed out Wenger and the ageing troubled Kroenke and his money making motivated yawn inducing regime.

  12. jjetplane

    Jun 02, 2017, 14:08 #102012

    Think you are wrong on the supermarket comparison because food brands have now moved in front of football if you only look at beer and burger sales and sofa watching where football is just part of the experience but not completely focal anymore. It is now similar to American and there is no turnoing back from that. The way this country is moving into substandard isolationism the big clubs in Europe will forever remain a far country. Arsene FC is here to stay and the new contract and the TV millions will ensure ther is little change. As I watch county football now there is little distraction and I get to concentrate on a game that kicks off at three on a Saturday with the odd evening game on mid week as is tradition. PL can go **** itself and that includes present AFC. If a load of well heeled fans want to muscle in on the mediocrity - be our guest. From now on it's Sunday and Thursday for Arsene and nothing is more well deserved. Slipping into the deep blue with no land in sight.

  13. mbg

    Jun 02, 2017, 13:49 #102010

    Good idea it would be great to stick two fingers up at TOF for a change, but again remember who we're dealing with here a weasel of a man, a no good egoistic arrogant coward, with all his power reinstated who runs the show and hates interference or confrontation and would have none of it. We want wenger out.

  14. equalizer

    Jun 02, 2017, 13:37 #102009

    Jed, do you really think that any established MP or politician will risk the ire of a billionaire for the sake of a minority of its constituents? If I was to gamble on it I would assume that Bercow is a Wenger admirer, both being prime examples of shameless individuals who toe the party line regardless of issue, rightly or wrongly. And surely Wenger would have no greater fan than the governor of the Bank of England!

  15. peter wain

    Jun 02, 2017, 13:03 #102006

    total dross good or bad Arsenal is a company and needs experienced management not idiots like Bercow

  16. NickF

    Jun 02, 2017, 12:51 #102005

    What good is being able to appoint the board when Wenger just bypasses them to get a new contract from Kroenke? I'm afraid the fan ownership dream died when our "custodian" sold the club out.