Views of Stan from around the Kroenke empire

We’re now part of a global network of ‘franchises’ owned by Stan Kroenke – can we learn anything from them about his plans for the Arsenal?



Views of Stan from around the Kroenke empire

Stan: Some encouraging signs


Since Stan Kroenke announced his intention to take over the club, there’s been precious little media analysis of his ambitions for Arsenal or why he has chosen to become so deeply involved. So I decided to do some of my own by contacting bloggers who follow the other major sports teams he or his company owns – the Denver Nuggets (basketball), the Colorado Avalanche (ice hockey) and St Louis Rams (American football). I didn’t bother contacting any Colorado Rapids fans as the club has only existed in its current form for a few years but, in fairness to Kroenke, I should point out that they were Major League Soccer playoff champions last season.

I asked the fans about their overall views of the man, how he handles squad improvement, what they thought Kroenke’s motivation was and how they would expect him to handle Arsenal’s situation. The full Q&A is worth a read if I say so myself but I’ve summarised things below.

Overall Kroenke has been pretty successful and the supporters of two of the three franchises are happy with him. The Nuggets fan said “his impact has been great” – they have been regular participants in the NBA playoffs recently having had a poor record prior to Kroenke’s takeover. In the one year that Kroenke has had full control of the Rams they enjoyed a steady and respectable season after a horror show the previous year and he has apparently provided “guidance and stability”.

On the other hand, the Avalanche have been on the slide for the past five years, seemingly because the replacements for departing club stalwarts have not been good enough. They had been the most successful of the three when Kroenke took control in 2000 and the Avalanche blogger summed it up thus: “(Kroenke) helped build the (winning) 2001 Stanley Cup team and the division champs that followed for the next several seasons. He's also been at the reigns during the two worst seasons in franchise history.”

The most significant thing from an Arsenal perspective is that the supporters said Kroenke leaves the executives in charge to run their club rather than interfering directly. The Nuggets fan said the owner had done “a great job of letting his general managers do their job” while at the Avalanche “the day-to-day operations of the team have been left to the experts, not Kroenke. He’s supported management and personnel decisions 100 per cent”. So you can’t imagine him installing a raft of yes-men, or following the lead of the six Glazers that sit on the Man U board, to carry out his orders. Any decision to sack Arsene Wenger, for example, would have to be something that the people responsible for Arsenal the business believe is the right thing to do, not necessarily what Kroenke wants.

To a certain extent his hands-off approach is inevitable considering the size of his business empire. And to a large degree it is very reassuring – we aren’t going to get newspaper headlines about our new owner issuing Roman Abramovich-style ultimatums. But equally, because Wenger is a de facto board member, I don’t think we should expect the boss to come under any more pressure to truly address the team’s weaknesses.

What doesn’t come across is a sense that his franchises follow a particular business model, though he does appear to be willing to approve big spending (should our tight-wad manager actually want it, of course!). The Nuggets “have been among the top spenders” and at the Rams he “believes in building through young talent, and isn’t afraid to spend top dollar to acquire them if necessary”. At the Avalanche, though, Kroenke has “no longer appeared willing to ‘overspend’ on talent” and, more worryingly, their fan points out that because of revenue sharing within the National Hockey League “there is an argument that a viable business model can be had by keeping costs low and being mediocre or even bad at times”. In terms of our spending, the lesson from the three franchises is that we should probably expect continued emphasis on teenage potential rather than the proven, experienced talent.

The question that bugs me most about Kroenke is what motivates him to get involved in sports and why he chose Arsenal. Reassuringly, the supporters gave the impression that Kroenke balances any desire to make money with a will to win. “In the end it’s extremely likely that he’s a millionaire with an interest in sports and making money in sports”, said the Avalanche fan. The Rams fan probably summed up the vagaries of a billionaire’s whims by saying: “Arsenal has a storied history that dwarfs that of any of the other teams he owns. I guess the devil’s advocate might ask ‘Why wouldn’t he be interested?’.”

So the responses were generally positive and encouraging – Kroenke appears to back spending when required, there are no revelations about asset-stripping and in essence he lets clubs run themselves.

But they also reinforced my feeling that Kroenke faces quite a set of different challenges at Arsenal compared to his American franchises. We are starting from a much stronger position compared to his biggest success story, the Nuggets, so it will take a lot more to make us happy. I would also say Arsenal is in a much more vulnerable position should big decisions (like replacing the manager) go wrong – the concept of promotion and relegation does not feature in American sports and we operate in a far less egalitarian world without draft systems, salary capping or huge amounts of revenue-sharing. I would expect Kroenke to tread a cautious path and avoid making any costly errors, especially as we are a much bigger entity in terms of worth, profile and global reach than anything he has owned before.

At least let me end on an optimistic note and leave the final word to the Rams fan who suggests our new owner won’t accept continued failure: “Kroenke is in this game to win, and I don’t see him being satisfied sitting back and counting gate receipts while running a team of perennial also-rans who act as a talent farm for bigger clubs. My guess is that he will lean towards giving the current regime a full season of working under him before he makes any evaluations or major changes in course.”


NEW! Subscribe to our weekly Gooner Fanzine newsletter for all the latest news, views, and videos from the intelligent voice of Arsenal supporters since 1987.

Please note that we will not share your email address with any 3rd parties.


Article Rating

Leave a comment

Sign-in with your Online Gooner forum login to add your comment. If you do not have a login register here.

6
comments

  1. Quillie

    Apr 28, 2011, 12:48 #5959

    Brilliant article. Cleverly conceived, well researched (I read the full Q&A) and concisely written. Unfortunately, the overriding theme seems to be that although serious money might start getting spent eventually, it probably won't happen for at least another season. This means we are stuck with Wenger and his squad of not-quite-good-enoughs for another twelve months and although I can see a bright long-term future, the thought of another season without a trophy is quite depressing. I was kind of hoping that Kroenke was taking over the club because he saw a need for an immediate change, given that he's been involved long enough to know what the situation is, but it looks like he's going to err on the side of caution and we, as fans, will have to be even more patient than we already have been.

  2. US Fan

    Apr 27, 2011, 18:59 #5910

    Good research, don't contact any fans of the other football club he owns. A quick view: Kronke has been hands off in terms of team construction and has provided his team with an amazing facility (not easy in US). Not much else can be asked of an owner. My guess is that he will be far prominent (read: reclusive) than the Merseyside US owners.

  3. RDT 4

    Apr 27, 2011, 16:11 #5899

    Hendrix, read the article mate. John is not trying to change the fact that Arsenal is being sold, he's just trying to paint a picture of what things might like in the next few years under the new regime, backed up by research. As for not being encouraged that the club is being sold, that's like not being encouraged that night follows day - it's inevitable.

  4. Impressed Fan

    Apr 27, 2011, 14:30 #5894

    This is an interesting analysis. Thanks for taking the time to put this all together. Just one question - how did you select the people to interview? And were you aware of their views and stances BEFORE you did the interview?

  5. dan h

    Apr 27, 2011, 14:11 #5892

    What i think Kroenke sees in Arsenal is a massive opportunity to have an established name in sports huge revenue streams but with also a lot of room for growth pay-per view t.v,sponsorship deals etc. United,Villa,Liverpool now us have American owners in the last few years so make of that what you will but somewhere down the line i get the feeling it's the pay-per view t.v market they feel they can make a killing from. I can't see much really changing at Arsenal from Kroenke's point of view sold-out stadium,waiting list's for season tickets etc status quo as far as i can see when he may get interested is if we fail to qualify for the c/league.

  6. Hendrix

    Apr 27, 2011, 12:09 #5878

    Please don't try to change the fact: Arsenal FC is being sold, and it's not an encouraging and exciting thought.