How can we market the Arsenal brand in America?

Tom Fox take note!



How can we market the Arsenal brand in America?

Tightwad Wenger to hit the States in new avatar


There have been many suggestions as to how we can market the Arsenal brand around the world and I believe that I have found the ideal solution.

Many of you will have heard of or even found time to have watched the well known TV show ‘Jackass’. If a show where a bunch of idiotic Americans do crazy stunts for money can be successful and attract an audience of millions then I want to suggest a groundbreaking new TV show for the consideration of our American owner and his main man Ivan "I'm terrible" Gazidis to be broadcast on Arsenal TV online over the summer, if only to help make the club more marketable in the good ol' U.S. of A.

Just imagine tuning in for this...

"Hello! I'm Arsene Wenger and welcome to ‘Tight Ass’! Overall, I believe, that on today's show I'm going to find new crazy, zany and outrageous ways of getting away with being a complete and utter tight ass!

“Last summer I managed to somehow get away with spending as little money as I possibly could. This year I want to raise the bar once again and see if I can beat my personal record for spending as little as possible and yet still somehow squeaking in a top 4 finish! It's gonna be an exciting, adrenaline pumping roller coaster ride for y'all folks as I once again trawl the bargain basement of worldwide football for some hidden gems, that have somehow slipped under the radar of every other top club, to be brand new contestants on our show! One of my other tried and tested cunning stunts that I may have to once again wheel out for this series is... yes, you've guessed it, poaching talented youngsters from around Europe in the hope that they come good some day (not in this series they wont! maybe next time suckers!) and then springing a super bitchin' surprise on our new contestants. I'll perform a totally awesome 180° spin when it comes to their wages and pay them much more than they ever could have dreamed of!

Yes, I know, I know, I'm all heart! All our plucky young contestants will have to do in return for their cash bonanza contracts is to scrape by the skin of their milk teeth into the top 4 again, making sure that the Mighty Arsenal once again somehow make it to the cash rich promised land of the champions league qualifier! What an adventure! I'm so f***ing pumped! I can't wait to get this party started."

You don't want to miss each exciting episode as your favourite Tight Ass runs rings around everybody and keeps up his undeserved reputation for penny pinching, all the while being very careful not to raise viewer expectation levels too much by bringing in any superstar names to make the show any more watchable.

Even Jackass had Brad Pitt and Shaquille O'Neal come in for a couple of episodes to boost their ratings but I don't see us getting a Sneijder or Schweinsteiger while Ol' Tight Ass is running our show.


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9
comments

  1. GaryFootscrayAustralia

    Jun 02, 2011, 14:33 #8126

    Hey Joe - I'm usually a supporter of your articles, but as soon as I saw the phrase "market the brand", I switched off. It's not directed at you though - I know full well that marketing is an insidious fact of modern global sport, but I still won't have it. No offence intended mate - keep posting and pushing the boundaries (and uptight people's buttons!)

  2. Joe Fitzpatrick

    May 31, 2011, 22:19 #8024

    mdhenshaw- and we welcome you! spread the support of Arsenal throughout the U.S.A. Mexico and Canada against the tide of Mancs and Chavs. Good for you. We have great history and tradition, we just need a bit of investment from Mr. Kroenke. Do you Know much about him?

  3. mdhenshaw

    May 31, 2011, 21:18 #8023

    I live in Sarasota, FL and have pulled for the Gunners since 2000. There hasn't been much glory lately. Almost, all of the games are on TV here. Most newer soccer/football fans are Chelsea or Man U. fans because they've been winning and they're on TV the most. The Premier League also competes against Italy and Spain for the interest of US fans. There's a huge opportunity for Arsenal in the US as the game gains traction here. Just in the last 10 years the level of interest in the US about soccer/football has increased tremendously.

  4. Alan

    May 31, 2011, 18:43 #8014

    Do your research on arsenal accounts there is NOT alot of money.And he has spent some on squilaci and kos but it hasnt worked but i dont mind as every manager has flops but finding players for cheap more likely u will get flops.Do you realy think kos cost 8 mil?How much of that is add ons?

  5. Johnny Knoxville

    May 31, 2011, 17:51 #8010

    LMAO! You know it's not gonna happen! You'll be hearing from my lawyers soon

  6. maguiresbridge gooner

    May 31, 2011, 16:55 #8007

    i find haemorrhoids funnier

  7. Joe Fitzpatrick

    May 31, 2011, 13:14 #7989

    Stoph- ok so am I right in thinking that you didn't find this little piece even a bit funny?

  8. Stoph

    May 31, 2011, 10:44 #7982

    Oh yeah very funny... moron. Go and learn about the club before you start talking ****. Yanks are all glory hunters that know nothing about football. Let em support that classless **** Man U

  9. aj

    May 31, 2011, 8:40 #7969

    What the yanks love.A winner. What the yanks hate.The French. This is going to be harder than Kroenke thinks.