Freakonomic protest

Empty seat or empty wallets?



Freakonomic protest

Will this become a regular sight?


The so called economic downturn has hit many of us in ways that we could never possibly have expected. Jobs have been cut, wages have been frozen, prices have increased, VAT has risen and there are thousands of university-educated youngsters out there who literally cannot find the jobs that they were spending huge amounts of money on tuition fees to educate themselves for in the first place. Young people today probably have less disposable income than they have had in the last ten to fifteen years and this fact has given me pause for thought for fellow Gooners.

I gave up my season-ticket at the beginning of this season because, quite frankly, I felt like the board was taking me for a bit of a mug. I was spending thousands of pounds a year of my hard-earned money on watching the steady decline of the club that I love. It was heartbreaking. The season-ticket was costing me £1,500. The extra beer, Jack Daniels and ciggies must have been costing me £40-£50 a game (if that seems like a cheap night out for you, then congratulations! You are officially an alcoholic) and I would say that the three or four away "lads’ weekend" trips that I was permitted by the missus to do per year by train, plane and car must have cost me thousands when you factor in hotel bills and "other operating costs". I can't give you any more details because my girlfriend might be reading this in the future and I might be asleep next to a huge pair of scissors. I'm only joking, love! It was an Ivan Gazidis joke. Honest.

The point I'm trying to make is that supporting Arsenal in 2013 can be a very expensive hobby, and many young people under the age of 27-28 just can’t afford to attend every single home and away game of the season. If all of the season-ticket holders aged 28+ (I'm 28) gave up their season-tickets at the end of this season, then I can see a situation whereby Arsenal will be forced either to slash ticket prices or face having thousands of empty seats for certain games of the season and significantly-reduced match-day income during every single one of their home games due to the lack of disposable income that the young fans bring with them. The empty seats inside the stadium coupled with a sustained campaign of protests by hundreds of Gooners outside might finally wake Silent Stan and Ivan the Terrible up to the fact that Arsenal Football Club isn't a cash cow that can be milked indefinitely and that they must start investing in the playing-squad in order to keep the fans happy or be forced to sell out to Usmanov.

The atmosphere probably won't suffer too much in the long run as a far smaller but younger crowd might actually make a good amount of noise inside the stadium. I just don't think that they will all be turning up for the games against Wigan, Southampton and QPR when they can get tickets for Manchester United, Tottenham, Chelsea, Liverpool, Everton and Manchester City. In the short term, you might regret missing the nights out and the odd dramatic victory like we experienced last night against Bayern Munich (typical Jekyll and Hyde Arsenal again - I was at the San Siro last season for f**** sake!) but in the long term you will realise that you are forcing the club to slash their ticket prices, bring in a staged payment scheme for season-tickets, spend serious money on world class football players like Juan Mata and realise that the fans are not as stupid, gullible and powerless as they would like to think.

People are simply not going to keep spending thousands of pounds per year on following Arsenal if the club keeps losing players like Flamini, Henry, Vieira, Fabregas, Nasri, Adebayor, Touré, Clichy, Nasri, Gallas, Song, van Persie and possibly Sagna because they are not surrounding them with a squad of players that can compete with them for a place in a trophy-winning team. All of those players could probably still do a better job for us than some of our current "stars" such as Bendtner, Chamakh, Gervinho, Ramsey, Diaby, Santos, Squillaci, Fabianski and Arshavin. The fact that all of the players that have left us have won trophies or been significantly influential for other clubs during the last eight barren years should be food for thought and maybe make you think that you should be thinking of passing on your season-ticket to the next generation because only a child could be stupid enough to think that continually selling your stars for profit while replacing them with cheaper, less capable replacements is any way to run a football team.


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27
comments

  1. CanadaGooner

    Mar 17, 2013, 23:47 #33372

    @Joe, Theo, Alsace et al; well, it sounds like boycotting matches might not be a bad idea afterall; if it's the last resort and if as you all allude to, it hits a reasonable percentage of the club's income. I'm sure we're probably selling fewer kits around the world now anyway (with the abysmal performances). My hope is that the club sorts something out and takes fans more seriously before significant numbers begin to boycott matches. How long do they want to keep on saying the same crap for? with a lttle more focus and determination we could win a domestic cup or two (or should have)

  2. JM - LONDON

    Mar 16, 2013, 22:31 #33347

    And the con continues. Apart from the ****e new Arsenal website (very slow), the ticket master rip off which Arsenal use are, well frankly, just ripping us off again?. Last season I used to take advantage of disgruntled Gooners via ticket exchange, especially the lesser games (stoke, West Brom etc) where there would be page after page of exchange tickets in some great spots around the ground and more so 2 seats together (this arrangement worked very well for all concerned). This season, thats all gone and when the ticket exchange opens (rarely, as it only opens when the stadium is technically sold out?) there are about 5 seats posted, all single and in different blocks around the ground. Except of course when I looked the other night and a pair came up for the Reading match in club level at £96 each + booking fee = £200. Even when booking as a red member the last 3 games I have looked at have been £80+. I mean, we're not #'#'#' stupid, we can all see (especially when we're not there) that there's empty seats all over the place - including the cheaper lower tier!. Emirates?, more like ****ing Ryan air (last 2 seats available at a way over the top price, only to find on the day you fly it's actaully half empty). Hey, see you all at the emirates cup;(

  3. Green Hut

    Mar 16, 2013, 19:09 #33346

    Mandy Dodd- It's good to read you accept that it's Wenger who pulls the strings at Arsenal, and I'm sure you love the club as much as anyone, but all you're really supporting at the moment is the status quo. The 'rebuilding' argument was valid 5 years ago, but to still try and use it in 2013 is embarrassing.

  4. Fozzy's mate

    Mar 16, 2013, 12:18 #33343

    Joe my old sparring partner, I wondered where you were. The club don't care what any of us think. Bottom line is that the target is top 4 and last 16 of the ECL. Even if we finish 5th or lower the policy wont change. We will continue to buy the players we don't really want because they are cheap in comparison to those we actually really want. When you have the cash reserves we do, what difference will it really make when they get bigger, that is the question nobody has actually answered. Cash rich company means capital appreciation in the share value. The model is one for mediocrity which it will continue to achieve. I've accepted it but won't give up my season ticket. As you know despite your protests I gave up hoping Wenger would turn things around long ago.

  5. Ron

    Mar 16, 2013, 12:01 #33342

    James - Not strictly true. Henry Norris located to Islington to get into a catchment area containing the well heeled, closer to Londons centre types who were better off. Had he have had his way, we would have been in Fulham, not N7, such was his desire. Its a trend that such types have continued to be part and parcel of the Arsenals support and theres nothing wrong with it in principle as they spend more money and in todays world, its vital. Whats wrong with it in practice is that the whole damn Club has geared itself more or less to them alone to the exclsuion of the less well off. It stinks in my view. If ever theres a Club and a stadium that needs some cheap limited terraces and ticketing its Arsenal and the Grove. The place is a morgue in the main, not helped admittedly by the sterile, predictable dispassionate type of football we see.

  6. Mandy Dodd

    Mar 16, 2013, 11:39 #33341

    I do not think Arsenal are worried about such things because they will not happen and they know it.You mention players leaving and winning trophies, but many of them have become bit part players...with an obvious exception. The team and club are rebuilding. Wenger loves the club so much, he is nurse maiding a board who do not really know what they are doing, some are learning on a day to day basis. There is a word for fans who desert a team when things are not so good, and it has already been mentioned in this thread.

  7. James

    Mar 16, 2013, 11:25 #33340

    Arsenal has always been a club for the working man.University student types used to be found at Fulham,Chelsea,Wimbledon or at the rugby or tennis.Arsenal are not bothered if the gloryhunters boycott as there's plenty of true fans on the waiting list who want tickets.Man Utd and Chelsea fail to sell out their season tickets and Chelsea are current Euro Champions.True fans will always attend and the JCL's and toffs will come back when Arsenal start winning again.

  8. Joe Fitzpatrick

    Mar 16, 2013, 9:28 #33339

    @maguiresbridge gooner- I've been watching us get knocked out of both domestic cups by lower league opposition on the telly and not regreting my decision to drop my ticket for this season at all apart from the fact that I do like Cazorla and would like to see him from the stands. @Canada Gooner- I could be wrong but i seem to remember that Arsenal supposedly make £3 million per home game more than any other team in the country so i would imagine that it is still a very significant percentage of their income

  9. Alsace Lorraine De totteridge

    Mar 16, 2013, 8:41 #33338

    Canada. If the average price of a ticket is £50 and there are 60,000 seats then that's £3 million a match (obviously the gates may be smaller and the average higher but its a reasonable assumption). Let's say there are 30 games a season.£90 million and they might make something on the catering programmes etc. Perhaps £100 million a season which is a large part of the wage bill alone. So we have in our reserves one years stadium takings. Whatever the television money is, the gate money is still a considerable sum. I suspect however that the Stadium costs an absolute bomb to operate. If we could get rid of the Bulls**tter in chief, we could start to cut away the £50 million a year we spend on wages of players who arent good enough to play for us or who actually are at other clubs. We are never going to pay someone £200k a week thank goodness, but we could get a team that is properly coached and manned, with a full stadium contributing a significant chunk of the cost. Wenger may bleat about financial prudence (which is a great idea), but what he is actually doing is bound to fail because he is the guy running it.

  10. Mark

    Mar 16, 2013, 8:11 #33336

    I was invited to the WM club in club level a few months back, don't get me wrong it was superb but the 4 tickets plus WM membership cost my client £35,000 a year!!!! These are the people that the club can't afford to loss and when West Ham move to the Olympic stadium the club will loose a lot of boxes as west ham will be near the city and cheaper. My £1100 for block 3 would be sold if I gave it up so the club don't really care what I say.

  11. Wenger out

    Mar 16, 2013, 7:29 #33335

    I beg all you Gooners to boycott games. In Wenger We DON'T Trust. The man is full of lies, he's a real conman.

  12. Theo Jensen

    Mar 16, 2013, 1:44 #33333

    @Canada Gooner- you're right, the match day income is extremely important. At £95.2m for the last accounts it made up 40% of the club's turnover. This total was only behind Madrid, Barca and United. Gazidis has said that the club is dependent on matchday income "more so than any other club". I'm going to submit an article in May looking at all this properly but basically, with the current wage bill the same, the club would make an operating loss of about £30m each season, assuming the club qualifies for the Champions League. From 2014 when the TV and sponsorship deals are in full flow, this will be an operating profit of about £30m, if the wage bill stays the same. If people are going to protest with their feet then next season will be the most effective time essentially, especially as it's Wenger's last year on contract. But yes, even after that time, a concerted effort would have the desired effect. The problem is getting enough people to see what a massive decline Wenger has manufactured. Apparently the season ticket waiting list is moving very quickly now as many on here reported being made offers, and the Box Office confirmed that to me when I asked them. There will probably always be enough on the waiting list though. The place to hit them is through red membership attendance and club level renewal in my opinion. Hope that helps!

  13. Big Andy

    Mar 15, 2013, 23:25 #33331

    @Ron: I couldn't disagree with you more. The real problem now is, having built the stadium, the chronic lack of ambition showed by Kroenke and the Board. Instead of developing a long-term strategy to take on Man United and become the biggest club in Britain, this American is now content to simply suck as much money as possible from the club. What he should really be doing right now is speculating to accumulate. If Kroenke and the others looked at the club as a long-term project then they would be doing things like keeping ticket prices low and offering cheap tickets to youngsters. And they would understand just how vital success on the pitch is - so Wenger would have been sent packing years ago when it became obvious that he had lost the plot. But don't blame the stadium - it's fantastic. And just look at Liverpool to see what happens when you become to big for your ground. THE REAL PROBLEM AT ARSENAL RIGHT NOW IS A CRISIS OF MANAGEMENT FROM WENGER UPWARDS.

  14. GoonerSince66

    Mar 15, 2013, 20:06 #33329

    Great article Joe and expresses my own sentiments to a T. I grew up in Essex Road and used to walk to Highbury with my old dad who was a season ticket holder in the West Stand for years. I too gave up my season ticket this year for exactly the same reasons, god I miss the atmosphere of our old home and the banter that was shared with so many good friends and loyal fans who just don't go anymore or not very often. No wonder the atmosphere is as it is in the soulless. I made an informed decision this year to no longer give the club any of my hard earned cash in any shape or form until things change at the top and the club stop taking us for mugs and ripping us off, and I fear that things will not change until many more follow this heartbreaking course of action.

  15. Jumpers for Goalposts

    Mar 15, 2013, 19:23 #33328

    Good article Joe. Only a financial boycott will change anything - short term pain for long term gain. I follow Arsenal cos my dear old Dad used to take me to matches involving all the London clubs - I chose Arsenal and 40 years later I still love the Club. BUT ---- I can't afford to take my son now and that is a sad indictment on how the greedy bastards have spoiled what used to be a wonderful game.

  16. billthered

    Mar 15, 2013, 18:31 #33327

    Well he showed he had some the other night and I feel Uncle Bouldy had something to do with the team on Wednesday.If we would have kept just four of the players mentioned we could be challenging for trophies.I feel that with the growing discontent amongst fans they will finally do something next season but alas to late for me.

  17. Gare Kekeke

    Mar 15, 2013, 18:25 #33326

    Football overall is too expensive and we all have to question are we getting value for money? From an Arsenal perspective, I say no. This current team doesn’t excite me; I lost faith in the manager a few years ago and as for the board...............no further comment. I don’t blame you Joe for giving up your old season ticket; I haven’t got to that stage yet. I just (stupidly maybe?) live in hope that one day the Kroneke, Gazidis & Wenger triumvirate would leave. I completely understand why many like you do. A friend of mine at work who like me wants Wenger out keeps on begging me to give up my season ticket and stop funding whatever the next Wenger project is. The problem is for every 1500-2000 who don’t renew, there are far more who would be willing to take up a season ticket because of their love of Wenger and how they fully trust and support him (eight years without a trophy, don’t compete much for them and they still don’t get it) but dress it up by professing their ‘love’ for The Arsenal. However I could so easily be wrong there. I can’t stand the corporate ‘fans’, yet these are people the club would bend over backwards for. Well excuse me for being half-Nigerian (we’re still champions of Africa in case some of y’all have forgotten!) and working class. I always felt Ashburton Grove (I refuse to call the stadium its corporate name) had a corporate feel where as Highbury had a romantic, historic feel to it. And you can thank Keith Edelman for that.

  18. CanadaGooner

    Mar 15, 2013, 17:08 #33324

    @Joe; I wonder if some knowleadgeable person on here can tell us what percentage of Arsenal earnings per year is from ticket sales (and monies made on matchdays)? Because it might be interesting to note whether or not our situation is similar to sports like golf where sponsorships and TV money constitute the lionshare of a club's income, in which case empty seats just means Kroenke spens less on wardens and matchday security. The dynamics of modern-day sports is such that fan-power is at it's lowest, and for folks like Gazidis who are used to the American system where sports isnt rooted deeply in tradition as it is in England, he will always fail to see why some arsenal fans are so angry right now about the lack of trophies. He cant see the bragging rights issue, work banter, family banter and football-based rivalry. Let's see what happens in 2013/14.

  19. GG89

    Mar 15, 2013, 16:40 #33323

    The new generation, even if they have the money, wouldn´t support us because we have no superstars in the squad... When I started watching football I was attracted to the gooners because Malcolm McDonald and Liam Brady played... but then a ticket price of 1.25p was, even if you account for inflation, cheap... getting to the game was difficult.... "Dad, can we go to Highbury, please, please, please... That´s not going to happen these days... two kids with the dad would be over 150.00GBP a game plus refreshments.... Its better to support your local team or even play yourself, No? Kids are not stupid Joe; when Chelski and ManUre win things and the gooners don´t who you going to choose... Aaron Ramsey or Wayne Rooney and Mata???

  20. jjetplane

    Mar 15, 2013, 15:40 #33320

    My local boozer in the mid-70s was on the Holloway Rd and never in my wildest nights would we have seen Arsenal coming to Holloway in the manner of some corporate spaceship dropping in for match days and full to the rafters with people you just know never went to the schools we did. Charlie George did and that is something that will never happen again. Football is now inseparable from any other spectacle now. Two words sum it up - distant and profitable. I gave my ticket up because I could no longer afford it. That was 2003! Now it's just sheer oppression and even if I could afford EmirateLife I doubt my morals would be arsed. Before you mention the Spud connection I can proudly say I was sitting on the pitchside on the night we did half a double there before the walk back to Manor House. Oh my football days.

  21. maguiresbridge gooner

    Mar 15, 2013, 15:30 #33319

    Good man Joe where have you been ? The club have been taking us for mugs for a long time now,and i suppose it has to be said we've let them, with like you say the price of season tickets along with the price of everything else.That's before we even get to the team, we've really been taken for mugs there,with been told the mediocre rubbish you've mentioned were top quality players along with the rest of the spin.It's an expensive hobby alright and all the sacrifices made and money forked out by us fans (over the last eight years anyway)would have been made more bearable and worthwhile if we at least had something to show for it along with real top top quality players instead of yet another season playing for pride and scraping for fourth place.Obviously you've felt you've made enough sacrifices for now and being taken for a mug long enough with giving up your ticket, and there's a hell of a lot like you and maybe with thousands of empty seats the powers that be will realise that but i wouldn't bet on it.It's a sad thing to have to do even with tickets so easily available for games, but unfortunately fans are been priced out of the club they love and supported all their life,and that's the thanks we get for that support,commitment,and making sacrifices.

  22. Jamie

    Mar 15, 2013, 13:16 #33316

    There's always good manual jobs for all those University job hunters. plenty of people waiting to get season tickets around 46,000 so if anything Arsenal are the least hit of all premiership teams,remember United cannot sell all their season tickets as there's no call for that brand of football.If you are spending £50 on whisky and cigarettes during a game that's at £5 a measure with cigarettes 9 whisky's and 20 cigarettes over say an average of 3 hours.(3 whisky's and almost 7 cigarettes).Don't you care at all about your liver and lungs. To have a women telling you what you can do and cannot do is also very 21st century.I can tell that by your age. The one thing I do agree with you is that there will not be many turning out to watch,Wigan,Soton and QPR next season.Unless we too go down. Yep,I really wish we had Adebayor,Song,Gallas,Nasri and Clichy still playing for us.So much better than the lumbering Wilshire,Carzorla,Podolski and Giroud.

  23. Greg78

    Mar 15, 2013, 13:15 #33315

    Good article Joe. I'm 34, and have only been to three home games this season. Mainly due to financial reasons, partly due to not wanting to spend money watching this current team, and how our club is being run nowadays. 15-20 years ago, my brother and i were TRS members, went to 75% of home games and a few away. £4 to get in the Clock End then. Most people i knew who went to games back then simply don't go anymore for reasons i've mentioned. Even if i had the chance to get a season ticket now i would refuse. The atmosphere at Emirates is not a patch on Highbury, as you say Ron in the main the hardcore support has diminished. Now taken over by tourists, corporate, JCL's and AKB's!!

  24. Dan h

    Mar 15, 2013, 13:07 #33314

    Kept my silver membership but the first season since 83/4 i won't be attending a single game.I can afford to just choice has stopped me going.I havn't missed it this season other work & commitments have taken up my time.Frustration of years of decline turned my view to the point if the club don't care how the hell can they expect us fans to?Rather than find myself posting similar rehashed comments it's just a shame we didn't rebuild the corners of Highbury to get a 50k+ capacity.Still the £123m sitting unused tells you why they did & the share price rise has made some very very rich.

  25. JER

    Mar 15, 2013, 12:29 #33313

    As a red member I tried getting lower tier tickets for the Norwich game as soon as they were available on Wednesday but there very few left and not two together. So there is still a big demand for tickets despite all the current on and off pitch problems.

  26. N4

    Mar 15, 2013, 11:53 #33312

    Very brave of you to make that decision to give up on your season ticket. I have given mine up 4 season ago and stopped my sky sports and hadn't spent a penny on any Arsenal related articles. I never wanted an American taking over our club!!!

  27. Ron

    Mar 15, 2013, 11:27 #33310

    Gave mine up a year before you Joe. To be honest Joe, i reckon an emptying stadium was always going to happen, downturn or not. Arsenals decline has been evident since 2004 really and its not a recent thing thats just dawned on people. Ive been of the view since they opened that ground that its always been an over ambitious white elephant. A Highbury extended to 50000 seats or whatever it was, would have served Arsenal FC well. The Club got drunk on the years from 97 - 03 when it was Utd and Arsenal and 18 others, nowhere near and just making the numbers up. A look at our history suggested that wave wasnt always going to be ridden by Arsenal but that Utd would carry on regardless, hence the gradual increase in the size of OT for so many years. A club needs to be more or less a great institution or a national sporting cultural icon to justify great big stadiums and al of the trappings, like Utd, Real, Barca, Munich, Juve, even Liverpool etc etc. Im of the view that a London Club will never reach such heights. Too many Clubs in London. The passion for football in London is far less than in other regions and Londoners dont and never have elevated football above all other things in life (in my humble view). The ambition the Club showed in doing 'the Emirates' thing is laudable on one hand but folly on the other as ive always seen it. To add to the mix, the alienation and exclusion of so many hard core supporters from the pre Grove days makes the folly even more stark. Arsenal needed a better football ground,a modernised ground yes but one that kept in touch with the older type atmospheric stadia, not a theatre for wine sipping transients, corporates and the uncommitted. Hinsight is a great thing as they say, but many of us back in 1999/2000 when this project was being aired were saying what i still believe. I think the expression is that the Club 'sold its soul' going there.Its only wants the TV to start losing interest in football (and we know that SKY and the others subscribers have fallen dramatically in the last 3 years) and Arsenal could well be in the brown stuff. I think the Club already fears it in truth.